By Megan Walrod
It happens to the best of us…
It’s time to write an article for your ezine. You’re committed to sharing valuable content with your community. Yet you aren’t inspired. You don’t know what to write about. You’re ready to pull your hair out.
So what do you do?
Follow these 10 steps to write your article with more ease:
Step 1: Sit down. Breathe. Inhale. Exhale. Repeat.
Step 2: Select your canvas of choice: pull out a sheet of paper or pull up a new word doc.
Step 3: If you…
· Know the topic you want to write about, write it at the top of the page
· Don’t know the topic you want to write about (and feel concerned that you have no brilliance at all) think about a tip you recently shared with a client. Remember how it felt like obvious information to you yet she responded with an “Ahhhh….” This is a good sign that there is value in that pearl of wisdom. Write that tip down at the top of the page.
Step 4: Brainstorm what you know about this topic/tip. Capture this knowledge in words, fragments; no need to create paragraphs or pretty prose. Let it be raw.
Step 5: Review what you wrote and identify the top 3 ideas/lessons/points you want to make. (These are the juiciest morsels; the ones that grab your attention; the ones that tap into the greatest pain and desire of your clients.)
Step 6: Flush out a few sentences or 2 short paragraphs about each idea. Keep it simple. Use your clients’ language along with your unique voice.
Step 7: Add an intro: tell them what you’re going to tell them and why they need to read this.
Step 8: Add an ending: don’t just leave them hanging… give them a next step to take (visit your FB Event Page and share a comment, sign up for your free offer, etc.).
Step 9: Create a captivating headline. Include either the problem you address or the benefit they’ll get in reading your article (or both). Make it specific, too, like, “3 Tips to Make Boring Copy Sizzling Hot.”
Step 10: Share it. Don’t go for perfection. Proof it and pass it on.
Now it’s time to celebrate! You just liberated your voice and shared wisdom with people who are hungry to hear what you have to say. Congratulations! Now post your article and send an email to your community inviting them to check it out!
You can use these 10 steps again and again to inspire and guide you in writing your articles. Write on!
About The Writer
Megan Walrod, Founder of Live Your Yes, LLC, is a copywriting and book coach, writer and #1 bestselling author. Over the past decade she has supported hundreds of entrepreneurs to create authentic and lucrative marketing materials. Megan encourages her clients to “Live Your Yes,” knowing that when we live an inspired life, we are more magnetic and create greater success for everyone.
Find out more about Megan and her upcoming writing retreat here: http://www.meganwalrod.com/retreat/